Step One
Identify the Culture You Want
Ask and answer these questions with an open heart: What kind of company do you want to have? What kind of employees do you want to have? How do you want your company to be remembered? What kind of environment do you want to work in?
Step Two
Show, Don’t Tell. Express Company Culture by Example
Company leadership cannot claim to be a positive and supportive organization if the leaders don’t act in a positive and supportive manner. Words only count if they’re backed up by action.
Step Three
Invest Money, Effort, and Time in Your Culture
You invest when you:
- Hire employees who share your vision and can practice it every day. Identify and celebrate key examples of your company culture.
- Make as much time for cultural training as you do for technical training.
- Build relationships with teams that go beyond employment — celebrate birthdays, work anniversaries, and holidays.
- Make the workplace a positive, caring environment for everyone.
Step Four
Adapt to change while keeping your culture intact
There have been more changes in the restoration industry in the last five years than there were in the previous twenty-five years. The insurance industry is changing, and so are the needs of our client base. You have to anticipate changing needs, and be ready to pivot as necessary.
But it’s easier to adapt to change if your company culture is founded on principles like positivity, opportunity for all, inclusivity, and heartfelt customer service.
As your company changes, your culture can simply manifest itself in new and exciting ways.
