Leadership

In the 25 years I’ve been with FRSTeam, I’ve helped our company evolve from a regional success story to a national brand known for its commitment to excellence and innovation.

As FRSTeam’s President, I lead the company’s vision and growth. I am committed to ensuring our franchisees across the country realize their full potential. We’re a company with a heart for service, and I’m excited to be expanding FRSTeam to even more communities.

In the restoration industry, as in life, your success comes from a combination of internal drive and strategic support. When each franchise provides the highest levels of service, the families who count on us take notice. We do what it takes to help them during their deepest hours of need.

As we expand throughout the nation, I see years of doing the right thing taking fruit. Our FRSTeam offices continually exceed customers' expectations and together we grow solid partnerships in the industry.

When not working, I’m serving on the board of the BACA Foundation, a Colorado organization that supports those affected by cancer. My family life is also very important to me and a great source of joy. I love playing softball with my husband and cheering my two kids on at their various sporting events.

Whether you’re an adjuster, a policy holder, or a franchisee, I’m here to make sure you have a great experience with FRSTeam.

I’ve spent nearly 20 years in operations, most of them in a production/manufacturing environment. I co-founded, built, and sold a manufacturing company from the ground up. I sold my car to buy our first CNC machine and often rode my bike to work in the early days. We grew rapidly and attracted the attention of a global provider of oil and gas products. By the time I left for FRSTeam, we’d gone from start-up to over 50% market-share.

When not working, I spend a lot of time with my family. I’ve been married for 17 years and have the world’s best wife and two amazing daughters. We have 5 large garden beds, 4 chickens, and 1 dog, “Lionel ButterSprinkles” (Yes, the girls won naming rights).

People are surprised to discover that I’m an engineer. I went to school for Systems and Controls Engineering. It gives me the analytical and data driven side of my leadership style. I still follow advice I got early in my career: “It’s never as bad as you think and it’s never as good as you think.” This reminds me to not get too worked up over difficult situations but also not rest on my laurels when things are going well.

You’ll likely meet me at a conference, collaborating with our director of operations and brand president, or working with my talented team, cheering them on. My team’s focus on personal growth, team growth, and brand growth mean we deliver on our promises to each other and our customers.

With over 20 years in sales and nearly 12 at FRSTeam, I’m excited to find new ways to strengthen relationships and help people grow. From introducing web meetings in 2011 to bringing on new team members in 2021, everything I do is about helping others succeed. I love leading by example and supporting my team in a way that allows them to surpass individual, team, and company goals.

Prior to FRSTeam, I was a business development manager at Enservio, which creates groundbreaking technology for property adjusters. I wasn’t looking for another opportunity, but a friend called and said there was a wonderful position open at FRSTeam, so I leaped.

Helping others is at the heart of everything I do. At 17 years old, I cold-called people to raise money for a charity walk. I raised the money and walked 300 miles from Los Angeles to Tijuana, Mexico. We slept in schools and churches for eight days, and I learned that it was a huge mistake to buy a new pair of shoes before the walk!

When not working, I love traveling and outdoor sports like surfing and snowboarding. Married with three children, we have a happy home in Austin, TX. People are surprised to learn that I am related to Daniel Boone and Colonel Robert Gould Shaw who led the 54th Massachusetts Infantry Regiment. This was one of the Union Army's earliest African-American regiments in the American Civil War and was played by Matthew Broderick in the 1989 movie Glory.

Behind the scenes of every FRSTeam success story, you’ll find a team of trainers and support staff. I’m honored to work with and oversee these talented and hardworking people, all dedicated to the success of the franchisees we serve every day.

I’m also the link between FRSTeam corporate and our franchise community. I nurture relationships with the franchise owners, giving advice and coaching to help owners increase profit margins, efficiency, and overall satisfaction.

When you build relationships off a foundation of trust, you can make a real difference. I spend time understanding the owner’s goals and pain points. I understand their individual leadership styles, and I even have the honor of getting to know their families and their teams.

Since 2008, I’ve experienced every level of FRSTeam, from office manager and sales rep to on-the-ground assistance and training during catastrophes. I’ve been a general manager and run a four market franchise overseeing 10 states in the Northeast. I’m grateful for this hands-on experience on the franchisee side of the business. I then moved to our company owned headquarters as the General Manager in Northern California. From there, I spent 5 years as a national trainer. I continually take insights from each of these opportunities into my corporate role as Director of Franchise Operations.

I love being part of FRSTeam. From our corporate team to the franchise community, since 2008, I’ve had the pleasure of working with talented, honest, service-focused people. I’m especially proud of my team of trainers and support people. I couldn’t ask for a better group of people to stand beside me as we serve our franchise community.